How to verify your website with Google Search Console – HTML file method

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how to verify your website with google search console

Let’s talk about Google Search Console – former Webmaster Tools.

Getting indexed in Google is fundamental if you want to appear in search results: if your website is not indexed, no one will see you on Google. So, being indexed means getting more traffic – organic traffic – to your website. You need to tell Google that your website exists, and today I want to show you how to do that.

This method will help you to get indexed without installing plugins.

The first step – choose the property type

After you log in Google Search Console with your Google account, you

need to add a new property – that is, a new website.

Google Search Console will show you two alternatives: Domain and URL prefix. The easiest one is the latter: by simply adding your website URL, Google will be able to found it. This is the first step to verify your website.

The second step – choose a method to verify ownership



The first method that Google Search Console will show you to verify the ownership of your website is the HTML file. This is the recommended verification method, and is the method we are going to use.

Download the HTML file: it is a simple file with a code. Installing it in your website will make Google understand that it is the website you want to verify.

Now, we need to upload this HTML file in the main root of our website.

The third step – Locate the main root of your website and get your FTP access credentials

To upload files to or remove them from our website, we need our FTP credentials. Usually their are sent to your email address when you buy a domain. In any case, they are provided by web hosting services when you purchase a domain.

FTP – or File Transfer Protocol – allows you to get access to your website as if it were a big folder on your desktop. Your website is made up of files (html, php, css and so on) and FTP gives you the possibility to see your website exactly for what it is: a bunch of codes and files.

To access my website this way, I use FileZilla (you can download it here, it is free).

Now, the main root we need to locate to upload Google Search Console HTML verification file is the very first folder you meet once you connect your website to FileZilla.

In the image below you can see how I uploaded Google Search Console HTML file to the main root of my website.

To do that, from the left side of the main page of the software you use to get FTP access select the “Downloads” folder – or the folder where you saved the HTML file. At the same time, open the main root in the right side. Then, go back to the left side and double click the Google HTML file to upload it to the main folder of your website.

Now, go back to your Google Search Console page and click “Verify”. That’s all.

The fourth step – submit your website sitemap to Google Search Console

This step will allow Google to crowl your website: if with the verification we told Google that our website is really your website, with the sitemap submission we tell Google what are our URL – that is, the pages, posts and so on of our website – that need to be indexed.

To submit your sitemap, from the dashboard of your Google Search Console page select “Sitemaps”. Look at the “Add a new sitemap ” field: you should find your domain URL and a blank field next to it. Since usually all sitemaps have the same URL structure, just type “sitemap.xml” in that blank field. Now click “Submit”. That’s all.


Now your website is verified and it will be indexed in a day or two (this is the time it took to verify my websites). People will see your website on Google, but don’t forget that being indexed does not mean being in the first place of Google Search results: for that, you need to focus on content and SEO.

If you want to add something to this post or share your ideas and/or problems, leave a comment below!

Thanks for reading, see you at the next post!

If you want to verify your website easier using a plugin, read this.